Empowering Your Business Operations Together

If you're a small business owner juggling all the tasks and feeling like your business is running you instead of you running it, you're not alone. You don’t need to keep doing it all. You need a Sidekick.

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Headshot of Ashleigh Phifer owner of Sidekick Operations

Hi, I'm Ashleigh. Your Operations Sidekick!

I’m passionate about helping overwhelmed small business owners find clarity and consistency through customized operational support! I partner with you to untangle the chaos and help build a business that works for you not against you.

Curious what I can help with? Keep reading!

What I Can Do For You

📂Executive Assistant Support

Inbox overflowing? Calendar chaos? I can manage email, calendar, admin tasks, research and anything else that takes up your brain space so you can stay focused on what matters most. I’ll help set up organization systems for each of these so you’ll no longer feel overwhelmed when you need to go into your inbox or calendar. We’ll work together to reclaim your time so you can be more productive and profitable!

📄SOPs & Documentation

I help create simple, clear, and easy to follow Standard Operating Procedures (SOPs) so your business doesn’t live in your head. Whether it’s employee onboarding, client intake, or sales, we’ll document all your core processes into an organized operations manual that your team can view anytime.

⚙️Systems & Process Optimization

If your business runs on vibes and verbal instructions, it’s past time to build real systems. I’ll help you assess what’s working (and what’s not) in your business, then implement tools, workflows, and repeatable processes to save you time and energy. Resourceful systems built for and with you to support sustainable growth.

👥Delegation Strategy & Team Support

Struggling to delegate or unsure if your team is working in their strengths? I’ll help you map out responsibilities, clarify roles, and create an accountability chart that empowers your team and frees up your time. If you need to hire team members I’ll support you through the hiring process and employee onboarding.

🧭Business Planning & Goals

Do you have a 90 day or quarterly plan to move you closer to your yearly goals? Do you know what metrics you need to be tracking and how to track them so you can understand your business health? You and your team need a map to follow to succeed. We’ll dig into your goals together and develop a 1 year business plan, a 3 year business plan, and an executive summary.

Project & Task Management

Do you have a never ending list of projects you’d like to do but don’t have time? From planning out your big ideas to keeping day to day operations on track, I bring clarity and accountability to your projects. I’ll help you map out your projects, prioritize, delegate, follow up on tasks, and get things done without anything falling through the cracks.

💛Operational Guidance With Heart

This isn’t just cold, corporate consulting or virtual assistant support with no understanding of your business. I create clarity and clear direction in your business with emotional intelligence, empathy, and a passion for helping others. Whether it feels like you're growing at hyper speed right now or you’re being proactive to prepare, I meet you exactly where you’re at in your business and build from there with kindness, tenacity, and strategy.

Service Packages

  • Virtual executive assistant working on a laptop with a notebook in front of her.

    Sidekick Starter

    Light Executive Assistant + Operations Support

    Perfect for small business owners who know they need help but aren’t quite ready to commit to a full package. This option provides essential support best for light ops help, not long term deep support. Need more strategic and proactive support? My Standard package is designed for more coverage in your business.

  • Virtual assistant creating documents on the computer with notes and a phone next to her.

    Sidekick Standard

    Strategic Executive Assistant + Operations Support

    Perfect for small business owners who need consistent foundational support in running smoother operations. Need more hands on strategy and systems development? My Partner package is designed for full ops transformation.

  • A person working on a laptop showing a colorful schedule, with notebooks, smartphones, a coffee cup, glasses, and other office supplies on a white desk. Two other people are also at the desk, one with a hand reaching toward the laptop.

    Sidekick Partner

    Strategic Online Business Manager

    Ideal for business owners ready to get out of the weeds and build better systems for sustainable growth. This package will organize your business and help you and your team to work smarter, not harder.

Hear What Others Are Saying

  • "Whenever we faced complex issues, Ashleigh was a trusted individual for perspective, and her willingness to share her insights made her an indispensable resource. She had a remarkable ability to explain complicated processes clearly, making it easier for everyone involved to understand and drive a project forward. "

    Mark D.

  • "Her organizational skills and attention to detail have consistently stood out, ensuring that projects were completed efficiently and on target. Ashleigh’s ability to multi-task, while maintaining a positive and professional demeanor, has been truly impressive. She takes initiative, consistently goes above and beyond in her role, and brings innovative ideas to the table."

    Beth A.

  • "Fortunately for us, Ashleigh stepped in as a consultant and helped us establish standard operating procedures, state licensing, website creation, collaborative document management, individual contracts, and scheduling for our coordination with 50+ team members."

    William N.

Proven Results

  • Helped a real estate team grow their sales by over 100% YoY by implementing marketing strategies and improved systems.

  • Guided a $5M private security company across 3 states in creating a 150+ page SOP manual to streamline their operations.

  • Reduced sales cycles by 15% or more through process improvements in various industries.

  • Led system overhauls that boosted operational efficiency across businesses by 20% or more.

  • Supported leadership teams through strategic pivots and risk management.

  • Trained and coached team members across departments on tools and workflows.

  • Implemented reporting and meeting rhythms to improve communication across business levels.

Ready to reclaim your time, your energy, and your peace of mind?

Set up a free discovery call

Take the next step in reclaiming your time and getting your business on track! Scheduling a discovery call with me is as easy as a few clicks!

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From frontline admin and customer service to ops strategy and implementation, I understand how people work and how systems should support them. I know how to dig in, make sense of chaos, and help everyone breathe a little easier.

Industries I’ve Supported

Real Estate

Private Security

Hospitality & Restaurant

Auto Repair

Exterior Painting & Construction

E-Commerce

Dog Walking

E-Sports

Wholesale Parts Distribution

B2B and B2C

Tools I Have Experience Using

Contact Me

If you’re looking for a resourceful thought partner to help you get clear, organized, and grow intentionally, you’ve found your sidekick.